So, Airheads are planks of a chewy, taffy like substance. Okay, that last one doesn’t sound that good to me. This packet of 6 Airheads bars has the regular flavors: Watermelon, Cherry, Blue Raspberry, Mystery White and also includes two new flavors - Mater Punch and Burnt Rubber. (The movie premieres today at the Lowe’s Motor Speedway and gets its full release on June 9, 2006.) What was even more fun is the timing of one of their co-marketing pushes - a tie in with the new Pixar/Disney animated film, Cars. I can only guess that I’m on a list because of my registration for the All Candy Expo. I’ve been corresponding with Pete in Marketing, but we’d never talked about sending me anything. So imagine my delight when I came home from work and found a box of candy from Perfetti Van Melle (the company that makes both Airheads and Mentos). But I’m probably alone in that and I probably should remedy it. Sure, they’re on the racks at the 7-11 and in assorted bags at Target, but I didn’t quite know what they were, and they never really peaked It’s not that I shunned them, but they really never entered into my field of view at all. I know this sounds really weird, but I’ve never had Airheads before.
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